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Bring enough Easter Eggs for everyone
I’m the oldest of five kids. Growing up in Virginia, my family’s Easter egg hunt was a big production, with hardboiled eggs indoors and dozens of candy- and penny-filled plastic eggs outdoors. We’d dye...
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Why you need to keep up with Justin Bieber, and other lessons from strategic...
Greg Ng You might know Greg Ng as CMO and Chief Strategy Officer at online conversion agency Brooks Bell Interactive. You’ve probably watched his entertaining frozen-food reviews at FreezerBurns.com....
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Soft skills: Learning the unwritten rules at Bingo Night
In middle school, my 4-H club did a variety of community service activities. One summer, we began volunteering at a local nursing home’s Bingo Night. I started by helping one of the hard-of-hearing...
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Hiring people who take their work personally, and other lessons from marketer...
You might know Cord Silverstein as EVP for Interactive Communications at Capstrat, as a blogger, or as an active participant in the N.C. Research Triangle marketing community. But did you also know: he...
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Employee empowerment: 60 tons of explosives, and the missing window blinds
1953 lecture on employee empowerment My grandfather was a business professor and management consultant from the 1940s to the 1980s. One of his specialties was helping companies work more cooperatively...
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Factory tour: Who’s building my new website?
Wonder who’s building your new website? At hesketh.com (and most web design agencies in Raleigh and elsewhere), it’s a team effort — typically with at least a dozen different roles ranging from...
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Stop to think: Are you Yak Shaving toward a solution, or just wasting time...
We’ve recently adopted two time management phrases for website and online marketing projects at hesketh.com — yak shaving and bike shedding. If your agency or in-house marketing team wants to stop...
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Exhausted? A better way to avoid burnout
Avoid burnout by recruiting a team to help you. No one wants to join your team? Think twice about starting a big new project. You’ve probably experienced the truism about “Need something done? Ask...
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